Revolution or Evolution? Dr. Roland Rust on AI’s Role in Marketing

Dr. Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business, University of Maryland, explores his research, “AI and the Future of Marketing: Revolution or Evolution?” In this discussion, he offers valuable insights into how artificial intelligence is transforming marketing strategies and redefining customer engagement. To explore Dr. Roland Rust’s research in detail, click here: https://www.rhsmith.umd.edu/directory/roland-rust This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Roland Rust has generously shared profound insights from his research on “AI and the Future of Marketing: Revolution or Evolution?”, during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited. All content is © 2025. All rights reserved.