Revolutionizing Fast Casual: Joseph Ortiz on Scaling Farmer Boys with Purpose and Precision

How do you take a legacy brand and make it stand out in one of the most competitive markets in hospitality? For Joseph Ortiz, CEO of Farmer Boys, the answer lies in blending time-tested traditions with bold innovation. From redefining the drive-through experience to balancing hospitality and technology, Joseph is leading Farmer Boys into a future where quality and connection take center stage. In this episode, we explore how he’s navigating shrinking margins, driving customer frequency, and building a brand that continues to resonate across generations. If you’re looking for actionable insights on how to grow smarter, not just bigger, this episode is packed with inspiration. For more on Farmer Boys and their mission to deliver fresh, made-to-order meals with a human touch, visit https://www.farmerboys.com. ____________________________________________________________Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.We have a lot more content coming your way! Be sure to check out our other content:Yelp for Restaurants PodcastsRestaurant expert videos & webinars