Revolutionizing Lead Generation: From Cheat Sheets to Custom Plans

from Business Casual · host Matt Giovanisci

I delve into the creation and testing of a new lead magnet for Swim University—a custom pool care plan. I discuss the development process, from using Typeform and Klaviyo to coding the plan in WordPress. I share early results from split testing this new lead magnet against our traditional cheat sheet, revealing higher conversion rates and the potential for better user engagement. Additionally, I explore the strategic benefits of this customized approach, including improved affiliate sales and more targeted marketing efforts. This episode highlights the value of innovative thinking in enhancing business growth.

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This episode is 43 minutes long.

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This episode was published on June 19, 2024.

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