Revolutionizing Marketing Analytics with AI: Insights from Mauricio Moutinho

With over 20 years of experience in leading global strategic marketing, sales, innovation, and customer development teams in FMCGs and B2B SaaS, Mauricio is a forward-thinking business development executive with a passion for driving growth and innovation with data-driven solutions. He has broad domestic and international expertise across North America, Latin America, Europe, Asia, and Africa, enabling him to provide thought leadership and transformational growth across all commercial areas.Currently, Mauricio is the Senior Vice President of Client Engagement at Analytic Edge, a global SaaS company that provides technology-enabled analytics solutions in marketing and sales effectiveness. He is responsible for the USA, Canada, Latin America, and global accounts, helping businesses achieve sustainable profitable growth and enhance commercial capabilities with cutting-edge statistical techniques and actionable business insights. He is also a board member of the American Marketing Association of Orlando, where he contributes to the development and growth of the local marketing community. He prides himself on being a collaborative leader with a pioneering attitude and a growth mindset, who inspires and empowers agile commercial teams to foster experimentation and unlock new business opportunities.