Revolutionizing Marketing Attribution Ft Sushil Goel

In this conversation, Sushil Goel shares his entrepreneurial journey from being an electrical engineer to founding LayerFive, a marketing data platform. He discusses the challenges he faced in the marketing technology space, the importance of ID resolution, and how he built his startup from the ground up.Sushil emphasizes the significance of mentorship and personal growth throughout his journey, offering valuable insights for aspiring entrepreneurs.(00:00) - The Journey Begins: From Engineering to Marketing Tech (07:04) - Identifying Market Gaps: The Birth of LayerFive (14:00) - Scaling the Startup: Building a Team and Client Base (21:50) - The Technical Backbone: Understanding ID Resolution (25:50) - Mentorship and Lessons Learned: Reflections on Entrepreneurship This was produced by ThePod.fm - the #1 B2B Podcast Production Agencyentrepreneurship, marketing technology, ID resolution, startup journey, mentorship, business growth, marketing attribution, e-commerce, SaaS, team building