Revolutionizing Materials | Efrat Friedland on The Future of Sustainable Design

Hello, hello! 🌱In this episode of the Good Garbage Podcast, host Ved Krishna is joined by Efrat Friedland, Founder of materialscout and Co-Founder of Positive Plastics. They speak at length about Friedland's journey from being a designer to leading two businesses, her experience running a Materials Library and her view of the future of material science. 🧪🧠 Together, we will be diving deep into big questions about the world of sustainable materials:• Why is greenwashing harmful?• Can plastic simply be labelled "good" or "bad" without nuance?• If a product breaks down, should it be repaired or replaced?• Who is ultimately responsible for the functioning of the products we buy?• Are bioplastics a good fit for every product?... and much, much more!If you are someone who is fascinated by the world of material science, or simply want to learn more from an industry expert like Friedland, this episode is for you! 🌐 Follow & Listenmaterialscout: https://www.materialscout.comPositive Plastics: https://www.positiveplastics.euListen on Spotify, Apple Podcasts and YouTubeInstagram: @goodgarbagepodcastLinkedIn: Good Garbage Podcast