Revolutionizing Menopause: Sally Mueller on Building Womaness

In this inspiring episode of Future-Proofed, Brent Muller speaks with Sally Mueller, co-founder of Womaness, about modernizing healthy aging and addressing the long-ignored needs of women experiencing menopause. With decades of brand-building experience—including roles at Target and Click Brands—Sally shares the journey of launching Womaness, a trailblazing wellness company that offers supplements, skincare, and sexual wellness solutions wrapped in education and community. She discusses how AI, strategic retail partnerships, and a deep understanding of their audience are shaping the brand's growth. From breaking taboos to building a better future for midlife women, this conversation is both eye-opening and empowering.⏱️ Timestamps00:00 – Introduction & AI services for leaders00:53 – Sally’s career: From Target to entrepreneurship03:42 – Founding Womaness & launching a new category05:34 – Breaking media silence on menopause07:02 – Creating and merchandising a new wellness category09:36 – Womaness’ vision: Accessibility, affordability, and visibility11:19 – Addressing the healthcare gap in menopause treatment13:22 – Hormone therapy and partnerships with Mayo Clinic16:32 – Strategic product expansion & industry collaboration19:44 – AI's role in consumer education and brand transparency22:44 – Using AI for creative content testing and ad optimization23:40 – Future of personalized care: AI-powered quizzes & assistants26:08 – The challenge of retail education across platforms29:08 – AI’s role in leadership communications and investor relations30:52 – Meta ad challenges and AI creative opportunitiesExplore Womaness, a modern wellness brand built by women, for women, that supports healthy aging through trusted supplements, skincare, and sexual wellness products. Backed by partnerships with leading doctors and the Mayo Clinic, Womaness also offers valuable education and a thriving community.👉 Visit womaness.com👉 Follow on Instagram & Facebook: @mywomaness👉 Join the private Facebook community “The After Party” with 10,000+ members👉 Interested in partnerships? DM to join the affiliate program👉 Follow co-founders Sally Mueller and Michelle Jacobs on LinkedIn for insights and updates#MenopauseWellness #HealthyAging #FutureOfHealth #AIinWellness #WomensHealth #PerimenopauseSupport #FemaleFounders #Womaness #Empowerment #MidlifeWellnesshttps://valeogrowth.com/