Revolutionizing Power Grid Management: Micatu's Journey from Garage to Global Impact

On this week's episode, Nathan Harris talked to Micatu's CEO and founder Michael Oshetski. Michael started Micatu in 2011 and just a decade later the company is transforming how we operate electrical grid power systems. You might say Micatu is transforming transformers. Nathan and Michael talked about marketing in an industry that's both risk-averse and rapidly evolving, and how Micatu is pushing the envelope.🕑 💡 KEY MOMENTS==================03:08 🔌 Power plants are becoming more complex and circular, with renewable energy and prosumers playing a big role, creating business opportunities and driving the evolution of the electrical grid, but convincing risk-averse utilities to adopt new technologies is a challenge.05:10 💡 The proposed infrastructure plan by Biden offers opportunities for integrating renewables and complex architectures, benefiting the utility side and critical infrastructure maintenance, while Texas faced a major crisis in February due to an unpredictable disruption in the electrical grid.06:48 💡 Monitoring and condition monitoring are crucial in understanding and mitigating risks in the electrical grid, and while technology like mikatu's could have helped in certain aspects, the lack of preparation and winterization ultimately led to the crisis.08:03 🔋 The future electrical grid will be decentralized, with a greater use of solar energy on residential and commercial levels, leading to homes with better energy efficiency and less dependence on large power suppliers.09:43 🔋 The future electrical grid will have advancements in sensing, solar panels, wind turbines, and new power sources, while a new product called fovus will revolutionize industrial sensing with increased sensitivity and operational insight.11:51 💡 The company has received a large investment and is experiencing significant growth, with plans for big announcements and expansion to a 50,000 square foot facility.13:16 😊 The company has hired around 50 new employees and is excited for the next phase of its journey.🌍 SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE========================This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.🎧 SUBSCRIBE TO OUR PODCAST=========================== * Spotify: https://bit.ly/3PSWIyI * Apple Podcasts: https://bit.ly/3RvlHte * Youtube: https://bit.ly/3RDzkXg * Google Podcasts: http://bit.ly/465gjS5 * Deezer: https://bit.ly/3PvQaof * Amazon Music: https://bit.ly/3PQlijS * Zencastr: https://bit.ly/48xt75s💬 FOLLOW US ON SOCIAL MEDIA============================ * Instagram: https://www.instagram.com/greennewperspective/ * Twitter: https://twitter.com/gnperspective * Facebook: https://www.facebook.com/greennewperspective * LinkedIn: https://www.linkedin.com/showcase/greennewperspective/ * TikTok: https://www.tiktok.com/@greennewperspective * Threads: https://www.threads.net/@greennewperspective#sustainabilitypodcast #cleanenergy #greennewperspective #sustainability #cleanenergy #podcast #cleantech