Revolutionizing Social Drinking: The Story Behind Making THC Seltzers Mainstream with Angus Rittenburg of Wherehouse Beverage Company.

Key Discussion Points: Introduction and Background: Angus introduces himself and Wherehouse Beverage’s mission to create low-dose THC drinks.Founding Wherehouse Beverage and Early Challenges: He discusses their early regulatory challenge of having to produce THC beverages locally due to state restrictions.Innovative Mobile Production Solution: Wherehouse Beverage developed a mobile production unit to produce beverages on-site in multiple states, circumventing distribution limits.Creating WYNK: The Low-Calorie THC Seltzer: Angus describes WYNK as a low-calorie THC seltzer that provides a social, alcohol-like experience.The Shift to Hemp-Derived THC and Mainstream Liquor Stores: They shifted to hemp-derived THC, allowing distribution beyond dispensaries and into liquor stores.Marketing and Consumer Education: Wherehouse Beverage employs grassroots marketing and influencer campaigns to educate consumers on WYNK’s unique appeal.Regulatory Challenges as the Current Biggest Hurdle: Angus explains that constantly changing state regulations remain their biggest operational challenge.Centralized Production Facility in New York: The company established a centralized New York facility for scalable production and efficient distribution.Expansion Goals and Positioning WYNK Alongside Mainstream Alcohol Brands: Their goal is to position WYNK next to popular seltzer brands, making it widely accessible.Team Strength and Operational Strategy: They’ve built a strong production and compliance team, drawing on craft beer expertise to guide growth.Final Thoughts on Industry Trends: Angus notes that WYNK aligns with the trend toward healthier, non-alcoholic social drinks, appealing to modern consumers. Angus RittenburgWherehouse Beverage CompanyLinkedInInstagramTikTok Sponsors and Affiliates Goodman Coffee RoastersPodmatchAnchor My Business   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp