EPISODE · Jun 11, 2026 · 29 MIN
Revolutionizing Water Management: The Circular Water Economy
from Talking Under Water · host Endeavor Business Media
In this episode Talking Under Water co-host Bob Crossen speaks with Krishna Prashanth, global product line manager for electromagnetic flow meters and global segment manager for water and wastewater instrumentation at ABB, about the promise and practicality of the circular water economy. Prashanth explains how the concept shifts water management away from a linear take-treat-discharge model and toward a system focused on reducing losses, reusing water, recovering resources and extending the value of every drop. He outlines the “six Rs” — reduce, reuse, recycle, reclaim, recover and restore — and argues that utilities must evolve from operators of pipes and plants into stewards of local water loops. The conversation also explores the critical role of data capture, monitoring and analysis in making circularity possible, from identifying leaks and managing demand to improving reuse decisions and predicting infrastructure issues. Prashanth and Crossen discuss how AI can strengthen these efforts when paired with trusted instrumentation, as well as the barriers standing in the way, including regulatory silos, misaligned incentives and aging infrastructure. Together, they paint a picture of a more resilient, efficient and resource-aware future for water utilities. Show notes: Wastewater Digest Top Projects Nomination Form WaterWorld Top Projects Nomination Form Stormwater Solutions Top Projects Nomination Form PFAS Crossword Puzzle Key moments: 00:00 – Introduction 02:14 – What the circular water economy actually means 05:29 – The six Rs that could reshape water management 11:15 – Why utilities need a new role 13:21 – The data foundation behind circular water 18:17 – Where AI fits — and where it doesn’t 28:23 – Housekeeping About the podcast Talking Under Water is the premier podcast for the water industry, including municipal water and wastewater, residential water treatment, storm water management and erosion control. It is produced in coordination between Wastewater Digest (WWD), WaterWorld and Storm Water Solutions (SWS). The podcast covers topics under the One Water movement including the municipal and industrial water and wastewater, residential, stormwater and erosion control markets. Talking Under Water highlights news, trends, new technologies, industry discussions and interviews with experts across the municipal water industry. New episodes of the podcast are released every other week. Logo Images: Anatoly Tiplyashin / Romolo Tavani / stock.adobe.com. Contact the Talking Under Water podcast editors by emailing [email protected] engaging with them on X @TUWpodcast. Join the conversation by commenting or using the hashtag #talkingunderwaterpod on social media.
What this episode covers
In this episode Talking Under Water co-host Bob Crossen speaks with Krishna Prashanth, global product line manager for electromagnetic flow meters and global segment manager for water and wastewater instrumentation at ABB, about the promise and practicality of the circular water economy. Prashanth explains how the concept shifts water management away from a linear take-treat-discharge model and toward a system focused on reducing losses, reusing water, recovering resources and extending the value of every drop. He outlines the “six Rs” — reduce, reuse, recycle, reclaim, recover and restore — and argues that utilities must evolve from operators of pipes and plants into stewards of local water loops. The conversation also explores the critical role of data capture, monitoring and analysis in making circularity possible, from identifying leaks and managing demand to improving reuse decisions and predicting infrastructure issues. Prashanth and Crossen discuss how AI can strengthen these efforts when paired with trusted instrumentation, as well as the barriers standing in the way, including regulatory silos, misaligned incentives and aging infrastructure. Together, they paint a picture of a more resilient, efficient and resource-aware future for water utilities. Show notes: Wastewater Digest Top Projects Nomination Form WaterWorld Top Projects Nomination Form Stormwater Solutions Top Projects Nomination Form PFAS Crossword Puzzle Key moments: 00:00 – Introduction02:14 – What the circular water economy actually means05:29 – The six Rs that could reshape water management11:15 – Why utilities need a new role13:21 – The data foundation behind circular water18:17 – Where AI fits — and where it doesn’t28:23 – Housekeeping About the podcast Talking Under Water is the premier podcast for the water industry, including municipal water and wastewater, residential water treatment, storm water management and erosion control. It is produced in coordination between Wastewater Digest (WWD), WaterWorld and Storm Water Solutions (SWS). The podcast covers topics under the One Water movement including the municipal and industrial water and wastewater, residential, stormwater and erosion control markets. Talking Under Water highlights news, trends, new technologies, industry discussions and interviews with experts across the municipal water industry. New episodes of the podcast are released every other week. Logo Images: Anatoly Tiplyashin / Romolo Tavani / stock.adobe.com. Contact the Talking Under Water podcast editors by emailing [email protected] engaging with them on X @TUWpodcast. Join the conversation by commenting or using the hashtag #talkingunderwaterpod on social media.
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Revolutionizing Water Management: The Circular Water Economy
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