RevOps and Revenue Marketing: The Emerging Practice of Unifying Go-to-Market Operations

Can a common language centered on revenue solve for the marketing credibility gap? View the full video interview here. Daniel Raskin, Co-founder, CMO and CPO of Mperativ, has more than 15 years of experience building brands and driving product leadership. Prior to Mperativ, Daniel served as CMO of Kinetica, held executive product strategy and marketing roles at ForgeRock, and served as Chief Identity Strategist at Sun Microsystems.