RevOps needs a C-suite seat. Here's why | Nicholas Gollop

Nicholas Gollop has led Revenue Operations inside some of the fastest-moving SaaS businesses in Europe. In this episode of The Outside Seat, he makes the case that RevOps is the most important function in a commercial organisation and the one that most businesses build last, staff wrong, and understand least.What's covered in this episode:Why the goal of great RevOps is not to be noticed, and why Nicholas calls that a bit sadWhy RevOps is not a reporting line, a system admin function, or a dumping ground, and what it actually isWhy AI will not make bad data good data, and what responsible AI adoption in a GTM context actually requiresThe difference between AI as a wrapper and AI as a build tool, and why it mattersWhy Revenue Operations might need its own seat at the C-suite table, and why COO and CFO are both the wrong answerHow to build a RevOps function in the right order in a 30 million ARR SaaS businessNicholas's book, Design to Scale, and the GTM Architecture resource he recommends to anyone getting into the functionAbout Nicholas GollopNicholas Gollop is a Business and Revenue Operations leader focused on responsible AI-first operating infrastructure for SaaS businesses. He is the author of Design to Scale, available at revopsondemand.com. He brings a cross-functional view of how modern commercial organisations are built and run, spanning financial governance, GTM execution, systems architecture, and advisory work.LinksNicholas Gollop on LinkedIn: https://www.linkedin.com/in/nicholasgollop/Design to Scale (Nicholas's book): revopsondemand.comInsideNow: insidenow.ioThe Outside Seat: theoutsideseat.comEpisode 5 is supported by Flourish, an early-career B2B sales recruitment and training business. If you are hiring sales talent, look at what they do: https://info.helloflourish.com/hire-a-sales-exec/InsideNow: GTM diagnostics and commercial due diligence for B2B SaaS. http://insidenow.io#TheOutsideSeat #RevenueOperations #GTM #RevOps #B2BSaaS