Reward-Based Crowdfunding Unwrapped - Celia Pool,DAME

Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena talks with Celia Pool, co-founder of sustainable care brand DAME, about raising £120,000 to finance a pivot into product-based business. Celia highlights the highs and lows of a rewards based raise, the importance of narrative in B2C PR and driving a purpose-led enterprise. On a mission to make our bathrooms green, Celia co-created the world's first ever reusable tampon applicator, 'D', now stocked in Waitrose and sold in 50 countries worldwide. Her secret to success? A rewards based raise boosted by international media attention. In this episode you’ll discover… • The risks and rewards of taking the alternative route and trying the rewards based crowd funding approach • Why narrative is king when you sell B2C and want to push for PR • How to protect your purpose-led business from fierce and unforgiving bottom lines For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/