Rewind #3 - From Weeds to Regeneration: The Wilder Land Story [MATTHIJS WESTERWOUDT]

What if “weeds” could become the future of farming? 🌿 In this #REWIND episode, Matthijs Westerwoudt, co-founder of Wilder Land, shares how a bold idea to grow native plants for tea turned into a regenerative business model for biodiversity. Inspired by Commonland’s landscape restoration framework, Matthijs set out to build a company that wouldn’t just “do less harm”, but would actually restore ecosystems as it scaled. In this short, punchy episode, he explains how native herbs like chamomile, yarrow, and nettle — often dismissed as weeds — can create income for farmers, bring back pollinators, and regenerate entire landscapes. 💡 This is regeneration done differently: cheeky, smart, and rooted in common sense. 🎧 Topics covered: • Native plants & biodiversity • Building regenerative supply chains • Agroecology & ecosystem restoration • Business models for nature-based solutions • Rethinking sustainability vs. regeneration 🔁 Originally aired: Jan 28, 2025 🎧 Listen to the full episode now on Spotify & Apple podcast ⎯ This episode was made in partnership with Soil Capital, a company accelerating the transition to regenerative agriculture by financially rewarding farmers who improve soil health and biodiversity 💚 www.soilcapital.comHosted on Ausha. See ausha.co/privacy-policy for more information.