Rewind: Davina Frederick - Why Niche Marketing is More Successful

You’ve heard it before…“There’s riches in niches…”This week on the podcast you’re I’ve got a case study in how to pivot into a profitable niche. I’m talking with my friend and client Davina Frederick, Founder of Wealthy Woman Lawyer and author of the new book The Wealth Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age.You’re going to see how Davina made the pivot to her profitable niche with huge success (she doubled her revenue in a year), plus…Why she made the decision to focus on a nicheHow to filter out clients you don’t want to work withWhy serving a niche market is more advantageous than you might thinkHow to avoid indecision when analyzing your marketing optionsAnd much more…