Rewind - Escape From Obscurity

The #1 threat to your business in 2022 isn't the supply chain or inflation...You biggest threat is obscurity. The clients you can help don't know you exist. For most small businesses this is the ever-present, seldom recognized existential threat.So, going into next year, what's your plan to escape from being the best-kept secret in your market?Today, I'm pulling an episode out of the archives that will give you a process and a plan for being "famous to the family" as Seth Godin likes to say. If you want to grow and serve more people in 2022, this episode will help.