Rewind: Purpose Driven Business Transformation at the Body Shop

On this Conscious Capitalists Podcast Rewind we are bringing you a much loved conversation: The Body Shop has an inspiring purpose: "Fighting for a fairer, more beautiful world".  Join CEO David Boynton as he discusses how they bring this to life at the Body Shop and face the challenge of a rapidly changing  multi- channel retail environment and move to reinvigorate an ‘activist brand’.  Setting a high bar on purpose at such an iconic brand raises expectations both inside and outside the organisation.  Hear how David is mobilising the effort to do well - and to do Good! ** If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes?  It takes only a few seconds and greatly helps us get our podcast out to a wider audience. Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts. For transcripts and show notes, please go to: https://www.theconsciouscapitalists.com Thank you for your support!  Timothy & Raj