Rewind - Why are Botox Sales Going Up? ft. a Cognitive Neuroscientist (Dr. Sahar Yousef)

In the spirit of holiday season, we'd like to take you on a rewind and listen back to our conversation with Dr. Sahar Yousef back in Season One, an important conversation about our stress and internal storytelling. We hope it will help us all understand and cope with our stress and internal voices better.  --- We ALL have racing thoughts and narratives about ourselves that we can't  shut down - our "identity-based beliefs". How do we use that to our  advantage? What is "stress" physiologically speaking? Is "video fatigue"  real, and why are Botox sales through the roof since COVID? This week,  we unpack it all with Dr. Sahar Yousef. Dr. Sahar Yousef is a cognitive  neuroscientist as well as faculty at UC Berkeley’s Haas School of  Business. She has conducted research on brain plasticity, human  performance enhancement, and cognitive training. Outside of the academic  world, Sahar runs “Becoming Superhuman”, a training and consulting firm  which teaches busy professionals who think for a living how to get  their most important work done, in less time, with less stress.  Her  work has been featured in Forbes, The Wall Street Journal, Wired, and  Business Insider.