Rewiring FMCG: What Legacy Brands Must Get Right

Legacy FMCG brands were built on scale, distribution, and efficiency.But the rules are changing, and many organizations are struggling to keep up.In this episode of Commerce Rewired, we sit down with Alberto Levy, former Global CMO of Grupo Bimbo and Partner at The Partnering Group, to unpack what it really takes to stay relevant in today’s market.Alberto brings a rare perspective, combining hands-on experience leading one of the world’s largest FMCG companies with a strategic view across multiple organizations transforming.We go deep on:• Why many FMCG “transformations” fail before they even begin• The shift from distribution power to consumer relevance• What companies measure today that creates a false sense of progress• The realities of driving change inside large, complex organizations• How emerging markets are shaping the future of FMCGThis is not a conversation about trends, it’s about how FMCG actually works, and what needs to change.If you’re building, scaling, or transforming a consumer brand, this episode is packed with practical insights you can apply immediately.