Rewiring Go-to-Market: AI, Human Trust, and the Future of SaaS Sales

This episode of Revenue Renegades explores how the explosion of SaaS tools, AI automation, and data abundance are transforming go-to-market strategies. Santosh Sharan, CEO of ZeerAI, discusses why traditional sales and marketing channels are broken, how AI agents can reshape buyer-seller interactions, and why personal trust and brand matter more than ever in a crowded market. The conversation dives into the shift from third-party to first-party data, the rise of niche products and micro-companies, and the evolving roles of sales professionals—where human connection and expertise become key differentiators in an AI-driven world. Learn more at https://www.coffee.ai/