Rewiring PR & Storytelling: Upasna Dash, CEO & Founder of Jajabor Brand Consultancy

In this episode, host Ashutosh Garg speaks with Upasna Dash, CEO & Founder of Jajabor Brand Consultancy, about rewiring public relations for real business impact.Starting her career at just 18 without formal training, Upasna went on to build a growth-hacking consultancy that connects storytelling directly to funding, hiring, and market expansion.In this conversation, you’ll discover:✔ Why traditional PR is broken ✔ How storytelling builds credibility and trust ✔ The power of data-driven communication ✔ Why founders must start building their narrative from day zero ✔ The future of integrated and hyperlocal communication ✔ The evolving landscape of women entrepreneurship in India