Rewriting Your Career: A Marketer’s Journey From Corporate to Freelancing

from Your Marketing Big Sister · host AnaRo

“Really think about who you're writing for, you don't want to just write about the features all the time or how great your product is. You want to think about your audience. What are their pain points?” Erica Coulehan, Content Marketer and Owner of EC-Marketing.

Episode metadata supplied by the publisher feed · Published Nov 5, 2024

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What this episode covers

In this episode, I had the privilege of tapping into the experience of another marketing professional who, for the last 20 years, has dedicated her career to marketing digital solutions to the construction industry, in both small and large organisations. A copywriter and content marketer with a degree in Graphic Design, Erica Coulehan unpacked for us the creative process of copywriting, including strategies for overcoming writer's block and drawing inspiration.

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Rewriting Your Career: A Marketer’s Journey From Corporate to Freelancing

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