Rewriting Your Money Story with Krista Lee

Money is one of the most emotionally loaded topics for so many women, yet it’s something we’re rarely taught to talk about openly.In this episode of Shedding the Shame, Tami sits down with financial planner, coach, and financial literacy advocate Krista Lee Hynes for a powerful conversation about money stories, financial shame, and why so many women struggle with fear, guilt, scarcity, and feeling “behind.”Krista shares how our childhood experiences, family dynamics, culture, and societal conditioning shape the way we think about money, often without us even realizing it. We talk about the emotional side of finances, the connection between trauma and money habits, and why financial literacy is deeply tied to confidence, freedom, and self-worth.We also discuss:• What a “money story” actually is• How childhood experiences shape financial behaviors• Why women often feel shame, fear, or guilt around money• The connection between perfectionism, scarcity, and financial anxiety• Why financial literacy was historically kept from women• How to begin rewriting unhealthy money beliefs• Journaling prompts to uncover your own money story• Budgeting tips and practical first steps toward financial clarity• Why financial independence matters in relationships and life transitions• The importance of wills, insurance, emergency planning, and transparency• How social media and constant economic fear impact our mindset• Why money itself isn’t bad, and how it can become a tool for freedom, care, and choiceKrista also shares practical tools women can start using today to feel more confident and empowered financially, while reminding us that being “behind” financially is often a harmful myth rooted in unrealistic societal expectations.This conversation is honest, validating, educational, and incredibly important. If money has ever felt overwhelming, shameful, confusing, or emotionally heavy for you, this episode will make you feel far less alone.Financial confidence isn’t about perfection. It’s about clarity, choice, and learning that you deserve to feel safe, informed, and empowered.Find Krista Lee on Instagram here: https://www.instagram.com/kristaleehynes/LinkedIn: https://www.linkedin.com/in/krista-lee-4709b232a/Krista's article in By The North: https://www.bythenorth.ca/articles/5-smart-financial-movesFinancial Planning Pyramid: https://www.sunlife.ca/en/tools-and-resources/money-and-finances/saving-for-retirement/what-is-a-financial-plan-and-do-i-really-need-one/