Rex Frank - Winning MSPs Follow A Process

Send us Fan MailRex Frank on the Process-Powered MSP: Why Heroics Aren’t a StrategyIn this episode, Carrie Richardson sits down with Rex Frank, VP of PAX8 Academy, to unpack the real reasons most MSPs stall out. From the dangers of hero culture to the strategic misuse of vCIOs, Rex shares decades of insight on what separates mature MSPs from the rest. He doesn’t pull punches—and he doesn’t believe talent alone is enough. If you're tired of duct-taping your business together with hustle, this conversation is your roadmap to building a resilient, scalable MSP.Topics Covered:Why “doing it all yourself” is holding your MSP backHow to reposition the vCIO role for long-term client impactThe one thing your org chart says about your growth ceilingWhy PAX8 Academy is reengineering the MSP maturity modelFind Rex Frank onsite at Pax8 Beyond! Read the article inspired by this interview on the Fox and Crow Group blog. Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.Learn more at:Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel VendorsFox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses Book time with Carrie here!Be a guest on WIN!  We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.