RFM127 – How to conduct Keyword Research

Main talking points include:Priorities for keywordsWhat makes you the most money? What is under-performing that needs to?What has quality issues?What will help improve the direct bottom line?Run keyword research thematically or by department if necessary. Strategy OutputThe output of your keyword research is threefold: Keyword research document (Google Sheets Template)Keywords Mapped to Existing Content (Google Sheets Template)Keywords NOT mapped to content Access the Keyword Research & Mapping Template Sources for KeywordsSeed ideasWikipedia Table of ContentsGoogle’s “Searches related to”Reddit and ForumsGoogle SuggestYouTube SuggestExploding Topics (see Twitter)Competitors (SEMRush / Ahrefs / Keyword Planner) Join our Facebook Group!  Hosted on Acast. See acast.com/privacy for more information.