RFM131 – Distributing New Content

Main talking points include:Why have a distribution protocol is a good idea:Just generating content and hoping for the best isn't a great strategyHelps fill the gap between content publication and indexing in the SERPsIt is easier to plan in advance if you do it when you're creating the contentWhat is a content distribution protocol?A regular method or schedule of activity to boost initial traffic to a new piece of contentWhat are the benefits of a content distribution protocolIt drives traffic quicklyIt is easy to set up and automateIt means there is some traffic data already associated with the content when Google indexes itWhat might a content distribution protocol look like? The major rule of engagement:Never Share the Same Message Twice!Some content post ideas...Straight and Easy: Post Title + LinkThe Question: Ask an engaging question to stir conversationCite a Fact: Share a fact or figure that is included in your postShare a Quote: Grab a pull-quote from your article and turn it into a social messageAdd Intrigue: Write a teaser message that grabs the attention of your readers Hosted on Acast. See acast.com/privacy for more information.