RFM155 – What is Scope Creep and How Digital Agencies Can Avoid It

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 1: Understanding Scope CreepDefinition of scope creepScope creep in digital agency work refers to the phenomenon where a project's scope of work expands beyond the originally agreed-upon goals, tasks, and deliverables, without a corresponding increase in budget, timeline, or other project parameters. Essentially, it occurs when additional work is added to a project without properly managing or communicating the change in scope to the client.Scope creep can happen in many different ways in digital agency work, such as when a client requests additional features or changes to the project scope, or when a project team adds extra work or features without consulting the client. The end result of scope creep is that the project becomes more complex and takes longer to complete than originally planned, often resulting in frustration for both the client and the agency.Common causes of scope creepClients moving the goal posts – "I forgot to mention" or "I thought that would be included!"Stakeholders – people not necessarily involved in the procurement process, but make decisions at project levelGold plating – providing additional work or deliverables that are beyond the scope of the original project agreement but NOT at the request of the client (aka – making life harder for yourself!)Examples of how scope creep can negatively impact a projectOverrunning the budget – or "losing your profit"Unsatisfied customers – every customer has the potential to be an advocate for you, don't lose itSub-optimal final product Part 2: Avoiding Scope CreepSetting clear goals and objectives with clients Building a strong scope of work and project plan Communicating effectively with clients throughout the project Proactively managing change requests Managing client expectations and educating them about the impact of scope creep Part 3: Dealing with Scope Creep When it Does OccurIdentify the CauseAssess the ImpactCommunicate with the ClientRevisit the Web Design BriefDocument ChangesReprioritise Requirements Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.