RFM159 – Unveiling the Unseen: The Essential Communication Bridge Between Agencies and Clients

 Prefer to watch this show? Subscribe to the YouTube Channel!  Setting the context – the agency where I found my feetWorking with Client ServicesWorking on BIG clientsOur agency was NOT a commodity The problem – we see it all the time through SEOHive. Clients identify with what they can see and understand easily – that's why content retainers sell so well. What doesn't sell so easily is the technical SEO and link outreach programs. That's because these items are far more unseen, so clients don't "get" them. Bridging the Knowledge Gap:Some of what we do is technical, and some (maybe most?) clients won't want to know or care how something works. BUT this devalues so much of whats involved in SEO.Unseen Actions can include:Keyword ResearchOn Page OptimisationsLink OutreachInternal Link BuildingHierarchy OptimisationSchema...How to communicate these things in a way that is easy for the client to understand.Including a learning curve in your marketingCommunicate regularly – especially wins where they are unseenDrive your wins into firm results for the clients (sales, enquiries, etc).Don't use too much jargonProvide Reports to clients ahead of meetings so they can raise questionsMeet regularly (monthly)Provide summaries of key dataSend snippets of wins through each week Join the Facebook Group