RFP Trauma Is Real: How Iris Uses AI to Save Sales Teams (and Their Vacations)

RFP trauma is real—and Ben Hills is here to do something about it.On this episode of The Revenue Insiders, Kelly Lewis and Tiffany Jones sit down with Ben Hills, founder and CEO of Iris, an AI-powered platform that’s redefining how sales teams handle RFPs, security questionnaires, and complex sales documentation.Ben shares the painful inspiration behind building Iris: endless late nights, missed vacations, and hours lost re-answering the same questions over and over. Sound familiar?You’ll hear:Why traditional RFP tools just repurpose stale content—and how that fails your buyersHow Iris sources live, accurate knowledge from across your org to build higher quality responses, fasterThe emotional toll of RFPs on reps, SEs, and execs—and how AI can restore sanity and trustA real example of cutting 60 hours of RFP work down to 60 minutesThe shift from systems of record to systems of intelligence in GTMIf you’re leading a sales team, supporting SEs, or evaluating AI tools for sales productivity, this conversation will hit home.We promise: fewer missed vacations, fewer late-night laptop emergencies, and a lot more winning.