Riaan Esterhuysen on Lexus electrification and the future of luxury EVs

In this episode of What’s Next, host Aki Anastasiou speaks with Riaan Esterhuysen, Senior Manager of PR and Corporate Communications at Lexus South Africa, about the brand’s long-standing electrification journey and the future of luxury EVs in South Africa. Riaan reflects on his career with Toyota and explains how Lexus has evolved from pioneering hybrid SUVs with the RX in 2006 to launching fully electric battery-electric vehicles like the Lexus RZ. The discussion explores Lexus’s “multi-pathway” strategy, which combines internal combustion, hybrid, plug-in hybrid, battery-electric, and even hydrogen technologies to suit different markets and customer needs. The conversation also dives into the design philosophy and customer-centric approach that define the Lexus experience. Riaan explains how Japanese craftsmanship, driver-focused interiors, and refined electric performance shape vehicles like the RZ, which aims to deliver luxury, serenity, and usability rather than just headline speed figures. The episode highlights how Lexus is adapting EV technology for South African realities, including charging infrastructure and driving distances, while positioning electrification as a core part of the brand’s future in the country.