RICH COOPER | Become a High-Value Man

Every relationship you're in is running a test you don't even know you're taking. And, most men are failing it in slow motion. Today's guest built his reputation calling out the exact moments men hand over their frame without noticing: the pedestal-building, the concessions that pile up one at a time until there are a thousand of them, the "I appreciate your energy" while she's quietly checking out. This isn't theory. It's the pattern behind every man who woke up one day wondering how he ended up as her Plan B in his own home. We're getting into "shit tests" and why they never stop, why contempt is the clock counting down on a marriage, and why the "go plan" is the same as the "stay plan" might be the most freeing sentence you hear all year. We'll cover a few of the 7 spokes of a high-value man, some of the the 21 red flags and 16 green flags worth knowing before you commit, and why proximity, familiarity, and exclusivity are what actually build attraction. If you've ever felt like you're auditioning for your own life, this episode is your wake-up call.   SHOW HIGHLIGHTS 00:00 - Introduction and Social Media Platforms 03:47 - Male Friendships and Testing Boundaries 05:08 - The Rise of the "Boss Girl" Avatar 06:51 - Why Modern Men Struggle with Masculinity 11:09 - Taking Frame Back in Relationships 14:18 - The Process of Betatization and Concessions 17:44 - Decisiveness and Leading in Dating 21:08 - How Cultural Narratives Weaken Men 24:36 - Tuning Into Your Inner Asshole 28:02 - Establishing Boundaries and Determinative Action 33:17 - Addressing Toxic Masculinity Accusations 37:10 - Handling Competency and Shit Tests 39:28 - The Fishing Boat Analogy for Maintaining Attraction 42:45 - The 7 Spokes of a High-Value Man 48:58 - Avoiding Bitterness and the Black Pill Mentality 53:45 - Major Red Flags to Avoid in Dating 55:25 - The Controversy Around Women and Tattoos 57:55 - Green Flags to Look for in a Partner 01:00:48 - Overview of 'Top Shelf Man' and Where to Connect     Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready