Rich People Live Longer: Brutal Truth Behind Hims & Hers Super Bowl Ad

Rich People Live Longer. This year’s Hims & Hers Super Bowl ad is certainly provocative…but as a strategist with deep domain expertise, I know exactly what it meant! Because even if almost everyone accepts that “Father Time” will remain undefeated, the upper portion of the “K-Shaped” U.S. economy realized that they didn’t need to solely default into being patients within the healthcare market, as viewing themselves as consumers allowed for more control over the pace and trajectory of functional decline. Therefore, Hims & Hers is leveraging this massive advertising moment to not just promote products but elevate brand awareness that its leading health and wellness platform can be a powerful catalyst for change…democratizing access to the kind of distinctively proactive, personalized, and integrative care that “elites” have largely gatekept over the last decade.