EPISODE · Sep 19, 2023 · 54 MIN
Rich Routman on The Sporting News' embrace of affiliate
from The Rebooting Show · host Brian Morrissey
Rich Routman is a veteran of the sports media industry. He recalls how if an advertiser discussed a cost-per-action deal with a major sports media company as recently as five years ago, the media executives would "run out of the room." That all changed...
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Rich Routman on The Sporting News' embrace of affiliate
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This episode is 54 minutes long.
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This episode was published on September 19, 2023.
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Rich Routman is a veteran of the sports media industry. He recalls how if an advertiser discussed a cost-per-action deal with a major sports media company as recently as five years ago, the media executives would "run out of the room." That all...
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