Rich Schefren | Bonus Episode: The Future of Marketing on the Internet

Happy Valentine’s Day! I got you a little something…I know, I know, but I couldn’t resist. I really hope you like it ;-)Last week, I interviewed one of the legends of marketing, and we got into a deep discussion about:How to make your marketing work (and what’s missing most of the time).Why the big tech companies are making it harder for small firms to market online.How to hedge your bets, while still getting all you can from whatever online marketing you do...and a whole bunch more.My guest is Rich Schefren and he’s got a lot to say about the obstacles that are being put in front of small, entrepreneurial businesses like ours by Big Tech. And, he’s got advice on what to do to avoid the obstacles. It was a great conversation and I hope you enjoy this special bonus episode of the podcast. I know it will spark some new thinking for you.-Steve