Richa Pande - Head of Global Account-Based Marketing (ABM) Programs - HP

Richa Pande is a highly accomplished B2B marketing executive specializing in Account-Based Marketing (ABM), customer journey design, and precision targeting. She is currently a driving force behind HP’s global commercial and industrial print marketing strategies. Key Highlights of Her Career & Expertise:The "Science" of ABM: Richa is a leading voice in the marketing community regarding the foundational structure of ABM. She advocates that true marketing success isn't about letting sales "fend for themselves," but rather doing the heavy analytical lifting beforehand—filtering firmographics, building rich persona insights, and mapping out tight customer journeys. Customer-Centric Execution: A major pillar of her philosophy is creating "peer-to-peer" environments. She leverages marketing to connect high-value clients with one another and with industry experts, prioritizing relationship-building and direct feedback over traditional, aggressive sales pitches. MarTech & AI Integration: Richa frequently speaks at industry events (like Martechify) on the future of B2B marketing. She focuses heavily on how modern enterprise brands can leverage artificial intelligence, marketing mix modeling, and zero-party data to align marketing and sales teams under unified revenue goals.