Richard Dawkins: Federated Farmers Meat and Wool Chair on wool prices hitting a 15 year high, surging demand

The wool sector is continuing its rebound.  The latest auction prices are sitting around $6.80 a kilo – the best returns in 15 years.  Strong demand and low global supply are driving the recovery.   Federated Farmers Meat and Wool Chair Richard Dawkins told Heather du Plessis-Allan that the rising cost of synthetics means they’re no longer the cheap and reliable option.  He says the pressures caused by the war in the Middle East won’t last forever, but once people make a conscious decision to switch to wool and renewable fibres, they don’t generally go back.   LISTEN ABOVE See omnystudio.com/listener for privacy information.