Richard Edelman, CEO, Edelman

In 1999, 50,000 protesters took to the streets of Seattle, Washington. Convinced globalization would destroy humanity, they wrecked the World Trade Organization’s chances of striking new trade deals. The whole ordeal, which would become known as “The Battle of Seattle,” was one of the largest political protests in Seattle history and one of the first to be coordinated via the internet. This pivotal moment in history also happened to be a pivotal moment in the life and career of Richard Edelman. The Battle of Seattle, it turns out, marked the birth of an idea that remains relevant more than 25 years later: The Edelman Trust Barometer. In this episode, Richard unpacks not only the story of how the first Trust Barometer came to be, but also what it means to trust and be trusted as a business leader.