Richard Hicks on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson, CEO at Six Sells, speaks with Richard Hicks, COO at C-Screens. The topics were varied, and include:The founding story of C-Screens and its mission to connect audiences via TV out of homeWhat TV out of home is and how it extends linear TV and CTV reachThe role of dwell time in audience engagement and advertising impactHow C-Screens solves key CTV challenges: frequency capping, buffering, and transparencyExclusive content partnerships including Sky, TikTok, and live sports rightsReal-world case studies showing uplift in sales and engagement (e.g. Innocent Smoothies, Robinsons)Emerging ad formats: QR code activations, interactive skins, and contextual creativeHow C-Screens measures advertising impact using MAC address technology and RS&A auditsThe shift from traditional TV buying to programmatic TV and CTV integrationThe growing role of AV teams in planning across TV, CTV, and out of homeFuture plans for regional targeting, content licensing, and product placement at scaleThe opportunity for brands to test and optimise creative in high-attention environments