Richard Hoover (co-founder) & Brenda Martinez (sales director) - Santa Cruz Guitar Company_2026-06-19_interview on KZSC's 'Bushwhacker's

Richard is star struck, having listened to Bushwhacker's since way back when he used to get up really early to come in to work before musicians would wake up; he grew up in the San Joaquin Vally & moved to Santa Cruz when he was 14-15-16 taking a page out of Jack Kerouac; he needed to be close enough to an urban area, but didn't want to live in one, so he & his art director wife settled in Santa Cruz, starting Santa Cruz Guitar Company (SCGC) in 1976; Brenda came here in 2010 to attend U.C. Santa Cruz; the name Santa Cruz evokes unconditional love & spirit - the logo used a floral design, with the initials sylisticly (Richard cut 4,000 out by hand!); they've sold 20,000 guitars; the first guitar had a lot of innovations, as Richard came from a violin tradition, and was a response to the Dreadnought guitar everyone was playing at that time; wood? Richard was part of a 3 person partnership, & they operated by consensus; Richard loved mahogany, but they landed on Koa; they made the Tony Rice signature model thanks to an introduction by Darrel Anger; SCGC is known for innovation, but they are also sustainable & responsible; as a teen, Richard played guitar to impress girls (it worked), &, while waiting for a girl, he realized, "Somebody makes these!"; he took a guitar apart; his mom, a "rock star reference librarian" looked for books on how to build a guitar & couldn't find any on 6-string guitars, but there were lots of boooks on violins; violins are built for serious sound, & Richard brought this sensibility to guitars; what truly makes Richard happy is making others happy; all SCGC guitars are custom built - it takes 4-6 months to build a guitar, with teamwork amont the 17 builders; they build 400+ guitars a year; co-founders & partners are Will Davis & Bruce Ross; big names play a Santa Cruz Guitar (Eric Clapton, Elvis Costello, David Crosby) but Richard shouts out to Jose Rojas, who has 400,000 followers, and inspires in the clean water & nutrition space, and prominently features his Santa Cruz Guitar. An interview on "The Bushwhacker's Breakfast Club" with "Dangerous Dan" Orange & "DJ Spark Plug" (Dylan Estevez) airing Friday mornings on KZSC Santa Cruz, California. 2026 is Bushwhacker's 37th year on the air! Thanks for listening! To support KZSC (& these podcasts), please go to KZSC.FM and click on the "Donate to KZSC" button in the upper right-hand corner. Thanks!