Richard John, COO of events agency Realise – How Are Events Changing in the Association Sector

Richard John has spent over 30 years in the industry.  In this episode we discuss why taking on a university “event” apprentice can be a great thing to do.  His turnover has gone up 400% since the Pandemic and all of which has this has come from online events.  People will dip in and out of sessions from an online event, whereas at an exhibition you tend to go for the day.  Consumers and members are very keen to look at more snackable content. Education has been one of the benefits for associations particularly in terms on online delivery. Ted Talks tend to be delivered quickly and less than 15 minutes. Find out more from Richard Looking for the best in event training, development online or in person services? Contact Realise    This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)