Richard Kaye on Leveraging Publicity, Overcoming Challenges, and the Power of Mentorship

Katherine Martin-Fisher sits down with Richard Kaye to discuss his journey from chiropractic to entrepreneurship and the power of leveraging media exposure for business growth. They explore strategies for overcoming entrepreneurial challenges, addressing cash flow and marketing issues, and the importance of authentic service. Richard shares insights on perceived value in pricing, negotiation techniques, and the role of mentors and networking. They also delve into the Trailblazers event, its networking benefits, and how self-awareness and publicity can drive business success. The episode wraps up with thoughts on perception, judgment, and acceptance.