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EPISODE · Apr 2, 2015 · 50 MIN

Richard Liu, Founder of DSPTCH

from This Much I Know - The Seedcamp Podcast · host Carlos Espinal

Building a brand is no easy feat, in particular, a brand that generates customer passion. Richard Liu, an ex-Paypal and LinkedIn team member, decided to pursue his passion and build a brand around what he needed, and we had the chance to catch up with him and hear how he went from desk jockey to brand jockey in the process. DSPTCH is a bag, case and accessory manufacturing company based in San Francisco. Their products focus on taking military and tactical functionality and reapplying it to consumer travel bags and accessories.

What this episode covers

Building a brand is no easy feat, in particular, a brand that generates customer passion. Richard Liu, an ex-Paypal and LinkedIn team member, decided to pursue his passion and build a brand around what he needed, and we had the chance to catch up with him and hear how he went from desk jockey to brand jockey in the process. DSPTCH is a bag, case and accessory manufacturing company based in San Francisco. Their products focus on taking military and tactical functionality and reapplying it to consumer travel bags and accessories.

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Richard Liu, Founder of DSPTCH

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How long is this episode of This Much I Know - The Seedcamp Podcast?

This episode is 50 minutes long.

When was this This Much I Know - The Seedcamp Podcast episode published?

This episode was published on April 2, 2015.

What is this episode about?

Building a brand is no easy feat, in particular, a brand that generates customer passion. Richard Liu, an ex-Paypal and LinkedIn team member, decided to pursue his passion and build a brand around what he needed, and we had the chance to catch up...

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