Richard Liverman - Don’t Be Boring: How to Build Brand DNA That Lasts

Richard Liverman: Brand DNA & The Power of Ambassadors What do food, stories, and ambassadors all have in common? They’re at the heart of building brands that last. In this episode of Captive Conversations, I sit down with Richard Liverman to talk about: ✨ Why brand DNA is more powerful than just marketing ✨ The role of ambassadors in scaling businesses ✨ Why curiosity is key for growth ✨ His challenge to hospitality: stop saying “we’ve always done it this way” And of course – his reminder to all of us: “Don’t be boring. Be a little more amazing.”