Richard Makara - Growth Engineer at Smartly.io - How To Achieve Real-Time Automated ABM at Scale

Richard Makara is Growth Marketing Engineer at Smartly.io. In this episode, Richard discusses how growth teams can achieve real-time automated ABM at scale, including: - Why Smartly decided to set up a growth team - How their global, remote growth team operates across 3 continents to achieve 24/5 ops - Richard's approach to tackling ABM - A simple ABM campaign, called Operation Royal Mail, that Smartly ran across the UK & Europe - How to avoid sales-marketing disalignment in ABM - How to scale your ABM operations Links Smartly >> https://www.smartly.io/ Clearbit >> https://clearbit.com/ Hull Blog >> https://www.hull.io/blog/ Alice in Wonderland >> https://www.goodreads.com/book/show/6324090-alice-s-adventures-in-wonderland --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward