Richard North - "I heard the paramedic say I only had a few seconds left."

Richard North is the co-founder and CEO of Wow! Stuff, whose innovative tech-toys are sold in major retailers around the world, from Hamleys in London to Walmart in the US.  In 2001, Richard had a car accident that saw him counting from ten to zero and back again just to stay alive. It was a moment that naturally changed Richard's life profoundly. Part of this episode focuses on how he overcame his injuries and the lessons he learned from the experience, while we also hear about the joys and legal challenges of the toy industry .