EPISODE · Mar 2, 2021 · 25 MIN
Richard Shotton: How to get into Behavioural Science
from 42courses Podcast · host 42courses
Richard Shotton is an adman turned Behavioural Scientist, he's also the author of the best selling book The Choice Factory and the man behind the incredibly popular Behavioural Science Twitter handle @rshotton. In this episode, Richard shares how he transitioned from ad man to Behavioural Scientist and shares advice on how to run Behavioural experiments on a budget as well as some general tips and great book recommendations. To find out more about Richard visit richardshotton.com
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Richard Shotton: How to get into Behavioural Science
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