Richard Spencer on Business Australia's approach to customer experience

Richard Spencer, Customer Experience Officer (CXO) at Business Australia, talks to host Mark Jones about the customer experience, the challenges of creating a new brand identity, and how to stay relevant with new storytelling methods.  Resources Business Australia The Company You Keep Business Australia's Coronavirus Resources You might also like… Fiona Le Brocq on brand relevance David Breust on marketing membership organisations Ric Navarro on customer-centric marketing strategy