EPISODE · May 19, 2026 · 47 MIN
Rick Blackshaw - Co-Founder and CEO - STOKE Shoes
from The Ad Podcast · host Dylan Conroy
Rick Blackshaw is a powerhouse footwear industry veteran and entrepreneur who has overseen the sale of more than half a billion pairs of shoes throughout his illustrious career. He is the Co-Founder and CEO of STOKE Shoes, a performance-lifestyle footwear brand launched to serve the 65 million American men who have wide feet and are consistently overlooked by mainstream athletic giants.Before disrupting the wide-width footwear market with STOKE, Rick built an incredibly diverse leadership resume. He served as the global CEO of CCM Hockey, the President of Sperry Top-Sider, the President of Keds, and the Vice President/General Manager of Chuck Taylor at Converse. Known for his "no-BS" approach to consumer products, Rick specializes in revitalizing heritage brands and identifying massive, unaddressed gaps in the global marketplace.
What this episode covers
Rick Blackshaw is a powerhouse footwear industry veteran and entrepreneur who has overseen the sale of more than half a billion pairs of shoes throughout his illustrious career. He is the Co-Founder and CEO of STOKE Shoes, a performance-lifestyle footwear brand launched to serve the 65 million American men who have wide feet and are consistently overlooked by mainstream athletic giants.Before disrupting the wide-width footwear market with STOKE, Rick built an incredibly diverse leadership resume. He served as the global CEO of CCM Hockey, the President of Sperry Top-Sider, the President of Keds, and the Vice President/General Manager of Chuck Taylor at Converse. Known for his "no-BS" approach to consumer products, Rick specializes in revitalizing heritage brands and identifying massive, unaddressed gaps in the global marketplace.
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Rick Blackshaw - Co-Founder and CEO - STOKE Shoes
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