EPISODE · Sep 20, 2016 · 21 MIN
Rick Karlton: Why B2B Buyers Want a Prescriptive Experience
from B2B Nation · host B2B Nation
Rick Karlton, an advisory leader for the Sales Leadership Council at CEB, was a recent guest on B2B Nation. In this episode, we discussed some of the biggest challenges in B2B sales today, how B2B organizations are trying to alleviate the complexity of the sales cycle, where B2B sales goes in the future, and more!
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Rick Karlton: Why B2B Buyers Want a Prescriptive Experience
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