Rick McMullen- Physical Therapy That Works

A common sports injury left Rick McMullen incapacitated. His search for recovery led to the founding of Alleviate, a platform for physical therapy that is finding a lot of satisfied users. Thanks to Bryanne Leeming for introducing Rick to me. ·      Sal Daher Explains Why He Came Off the Sidelines to Invest in Alleviate ·      Rick McMullen, Co-Founder of Alleviate, Has the Ideal Background to Build Such a Company ·      Investing from a Self-Directed IRA Is High-Burden ·      The Problem Alleviate Is Solving ·      People Often Quit Before Physical Therapy Begins to Work ·      College Athletes Have a Lot of Support; When They Graduate There's Nobody to Advise them on Recovering from Injuries ·      Alleviate Aims to Fill the Gap in the Delivery of Physical Therapy in the US ·      "With all of these conditions, you've got to do the work [to get better]." ·      Atomic Habits by James Clear ·      Alleviate Is Getting Traction ·      Alleviate's Revenue Is Cash-Flow Positive ·      Product Returns Are Learning Opportunities ·      Clayton Christensen's The Innovator's Dilemma ·      "...the specific subset of musculoskeletal pathologies that we serve. You can call it a niche, but it's like a $10 billion niche." ·      Rick McMullen's Journey to Founding a Startup ·      "...this central idea that the golden rule is the most economically rational thing." ·      Why Rick McMullen Is Focused on Capital Efficiency ·      Parting Thought from Rick McMullen Topics: product, management, discovering entrepreneurship Title: Physical Therapy That Works